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How should I handle keyword requirements? Options
Posted: Tuesday, June 7, 2016 3:04:20 PM

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Joined: 1/9/2015
Posts: 455
Location: johnny@zerys.com
Most clients not only want great content... they also want it to rank high in the search engines for specific keywords that people are searching for. When clients set up each content project in our system, they start out by building a list of keywords. Then, they create individual page titles around those keywords. They then have the option to ask writers to optimize their pages for a given keyword. If they do choose this option, they will also choose a keyword density level they want to use for their content. 

When you are working on your job, our system checks to make sure you use the keyword the correct number of times to fit within the given keyword density. If the density is not within the client's designated parameters you will not be able to submit the content. 

While we try to incorporate basic search engine optimization principles into our system, in the end, we are writing for humans — not robots. It's more important to always write high quality content that builds trust with readers than optimizing the content around keywords. 

Sometimes, you may find it impossible to use the keyword naturally in the body of the content. In these cases, we give you the ability to disable the keyword density requirement for a specific page. This way, you can change the keyword slightly to make it sound natural within the content. This feature is located in the area below the content box. 

If you disable the keyword requirement for any reason, we recommend that you post a note to the client to explain why.
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